I'm a communications manager and marketing strategist with 10 years of experience working with both B2B and B2C clients. I have worked on both the agency and corporate sides, bringing innovative ideas and a proactive attitude to every team I work with.

Resume

Graduated cum laude in May 2016 from Vanderbilt University, College of Arts & Sciences, with a double major in English and Marketing & Communications

Current

Communications Manager, Communities in Schools of Tennessee

October 2025 – Present

  • Create and send email newsletters and nurture campaigns, with an average open rate of 42% (+10% higher than industry average)

  • Produce and publish all social media content on Facebook, Instagram, and LinkedIn, achieving an average engagement rate of 8.52% across all platforms

    • Achieved the following social media milestones within the first seven months of employment:

      • 11.7% growth in followers vs. the previous period

      • 73.5% increase in impressions vs. the previous period

      • 113% increase in link clicks vs. the previous period

  • Promote fundraisers, school tours, and other events through website, emails, social media, and placement on third-party event calendars; increased paid ticket sales for spring fundraiser by 135% vs. the previous year

  • Capture photos, video, and audio content at fundraising events, corporate volunteer events, school tours, and other events for use on social media, website, emails, and other marketing channels

  • Collect student stories through interviews with staff members and write drafts based on the interviews; publish final versions on website and promote via social media and email

  • Design multiple types of digital and print collateral in Canva, including slide decks, postcards, letters, donor appeals, invitations, one pagers, handouts, email and website headers, and social media posts (both static and animated)

  • Built CISTN’s first-ever communications reporting dashboard to provide performance tracking and updates on a quarterly basis

  • Manage organization website, create landing pages with donation forms, update existing pages, fix basic coding errors, and troubleshoot larger issues with IT support

  • Set up Google Analytics account and instituted user tracking via UTM parameters and custom URL shortener; increased active users by 36.3% in the last three months vs. the first three months of tracking

  • Manage external contractors including printers, graphic designers, and PR firms

Past

Content Strategist and Writer, Self-Employed

August 2021 – October 2025

  • Developed comprehensive communications strategies and content assets that aligned with campaign objectives, branding guidelines, and product insights, integrating content strategy and optimization techniques

  • Produced diverse content assets including website pages, emails, newsletters, eBooks, social media posts, press releases, white papers, video scripts, blogs, and PPC ads, showcasing proficiency in long-form and short-form content creation

  • Managed multiple client projects simultaneously, effectively prioritizing tasks and meeting deadlines across various content initiatives

  • Conducted interviews with subject matter experts and collaborated with clients through video calls, phone, and email to gather essential insights for content development

  • Authored over 1,500 articles for B2B and B2C clients spanning industries such as higher education, healthcare, technology, e-commerce, food and beverage, manufacturing, and finance, ensuring the integration of SEO best practices

  • Boosted daily site impressions by 160-170% and daily clicks by 41-300% within the first six months of a new client campaign, demonstrating effective content performance analysis

Content Manager, Vanderbilt Business School

August 2018 – July 2021

  • Oversee entire lifecycle of content marketing deliverables across eight different programs

  • Set organic social media strategy for all programs, brainstorm campaigns and messaging

  • Manage interns and freelancers, recruit additional writers from students and staff

  • Spearheaded creation of our first ever eBook, which drove 40% of digital ad leads during the first year of publication

  • Secured placement on the first page of Google results for multiple articles using SEO best practices

  • During my time at Vanderbilt, I achieved the following benchmarks:
    • Increased overall page views to news stories by 3x
    • Increased Google hits to news stories by 8.3x, to contribute 14% of all website traffic
    • Increased the news section's share of all website traffic by 3.5x, to contribute 18% of all page views

Content Writer, Vanderbilt Business School

August 2017 – August 2018

  • Increased total page views to news articles by 625% during first year of work

  • Create many types of content including news articles, eBooks, profiles, press releases, social media posts, email newsletters, podcasts, maps, timelines, and more

Marketing Coordinator, Right Source Marketing

June 2016 - August 2017

  • Account managed multiple clients, serving as main point of contact and project managing deliverables

  • Oversaw editorial planning and execution, plus content and design production

  • Executed day-to-day action items on accounts: updating client websites, posting blogs and social media updates, creating and sending newsletters, etc.

  • Regularly wrote and edited posts for company blog

Life Editor, The Vanderbilt Hustler newspaper

May 2015 – May 2016

  • Team lead a staff of 100+ student journalists, guiding them through all stages of the writing and production process

  • Serve on the editorial board and help forge content consensus

  • Develop and edit Life section content for daily website and weekly print newspaper

  • Regularly interact with press contacts to arrange Nashville event coverage

  • Provide on-site press and photography coverage for sports, concerts and other cultural events

Undergraduate Consultant, Vanderbilt University Writing Studio

August 2013 – May 2016

  • Work regularly scheduled weekly hours with undergraduate and graduate students to improve their academic and professional writing

  • Collaborate one-on-one with clients at all stages to strengthen argument, clarity, and style

Collegiate Correspondent, USA TODAY College

May 2015 – August 2015

  • Content appeared across all USA TODAY and Gannett platforms

  • Pitched and wrote weekly online articles in collaboration with managing editors

  • Brainstormed article promotion strategies for Twitter and Google SEO keywords

  • Independently researched and interviewed article sources

Marketing Intern, Raven Tools

May 2015 – August 2015

  • Researched and wrote in-house content marketing pieces based on SEO keywords for publication on the Raven Tools blog

  • Developed long-form “epic” content and microsites (from 1,000 to 6,000 words)

  • Researched market gaps and pitched content ideas to team leaders

Web Editor, The Vanderbilt Hustler newspaper

May 2014 – May 2015

  • Oversaw production of digital content on a weekly editorial schedule for all newspaper sections

  • Co-directed the redesign and rebranding of VanderbiltHustler.com

  • Helped generate ~55,000 visitors a month and ~1 million total page views in 2014

Content Team Intern, PGOA Media

June 2014 – August 2014

  • Created content for online publications: Relish, Spry Living, Daily Parent, and Smarty Cents

  • Collaborated with site editors and pitched original content ideas to editorial directors

  • Engaged in original research and interviewed featured companies, leaders, and bloggers

Social Media Director, Vanderbilt Student Communications

January 2014 – May 2014

  • Collaborated on social media content and strategy with section editors and all four Student Media divisions (print, online, television, radio)

  • Designed social promotional strategies for student media packages

  • Posted and responded daily to relevant local and national events

Assistant Opinion Editor, The Vanderbilt Hustler newspaper

October 2013 – May 2014

  • Produced editorial content under weekly deadlines

  • Helped revise and copyedit opinion columns

  • Collaborated with other editors and columnists to develop content ideas

Director of Communications, Design for America, Vanderbilt chapter

August 2013 – May 2014

  • Served on leadership board; coordinated group meetings and long-term projects

  • Co-designed and developed Wordpress website, wrote web copy

  • Oversaw DFA digital communications, Facebook page, and project blogs