B2B SaaS Tech Work Samples

A small selection of my previous work

Click on the titles to view the full asset or article. More work samples are available upon request.

Conversational AI Marketing Campaign: Video, White Paper, Email

I created these marketing campaign assets for a B2B tech company that creates personalized, conversational voice AI agents for customer service teams.

Integrated marketing campaign

Cybersecurity Marketing Campaign: Video, White Paper, Email

I created these marketing campaign assets for a Cloud-Native Application Protection Platform (CNAPP) client in the B2B cloud technology space.

Integrated marketing campaign

Airtable vs. Asana Software Comparison

After personally testing both Airtable and Asana, I used my hands-on experience to compare these two popular B2B SaaS options to determine their ideal use cases.

Software comparison guide

CRM vs Marketing Automation: How are they Different?

In this explanatory guide, I break down the difference between two separate but related marketing and sales technologies and explain when to use each one.

Informative, long-form article

Midsize SaaS Companies Facing AI ‘Big Squeeze’ Need to Make Changes Now

I wrote this news article to summarize a study from consulting firm AlixPartners that showed how AI is impacting the growth of midsize software-as-a-service companies.

News article about artificial intelligence

What’s the Business Value of Social Media Marketing & Engagement?

In this long-form guide, I explain how B2B businesses can determine the value of their social media marketing through KPIs and metrics.

Informative, long-form article

How to Use Jira for Project Management

In this how-to guide, I walk new users through the basics of using Jira software to manage a project.

How-to guide for software users